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Please join our Winter Warmth campaign by collecting up and donating winter clothes like coats, jumpers and personal hygiene products to local charities to help at a time when many rough sleepers are starting to feel the effects of winter. Every year there is always a shortage of warm clothing for those experiencing homelessness.
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30 Days to Christmas – is your business ready?
According to a recent forecast by Statista, UK retail sales during the 2023 Christmas period could amount to £84.9 billion. The data also revealed that over 50% of us will start shopping for the festive season before December begins.
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A/B testing – and how to make the most of it
In the fast-paced world of digital marketing and optimisation, data-driven decision-making is paramount. One of the most effective tools at a business’s disposal is A/B or split-testing – a controlled experiment that compares two versions of a webpage or other elements, A and B, to determine which one performs better.
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Top 10 Marketing Tips for 2024
At this time of year, many businesses will be assessing how well their marketing strategy has worked over the last 12 months. And with 2024 fast approaching, now is the perfect time to update your approach to hit the ground running.
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Unlocking the Power of Email Marketing
Types of Email Campaigns for Businesses
Email marketing is a fantastic tool for businesses hoping to engage their audience, drive conversions, and build lasting customer relationships. But how can companies make the most of it? Let’s find out.
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How to make your own Christmas gin
Making Christmas gin can be a fun and festive project, and November is my favourite time to start making. You can infuse your gin with a variety of flavours to give it a festive twist.
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Crafting the perfect Christmas wreath
Creating the perfect Christmas wreath for your front door can be a fun and festive DIY project. Here's a step-by-step guide to help you make a beautiful Christmas wreath.
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Back in October, Google and Yahoo laid out plans to enforce tighter industry practices, which come into force this February.
The updated requirements target bulk senders – anyone operating an email mailing list that sends over 5,000 emails to Gmail addresses a day – to make it harder for spammers and fraudsters to break through.
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The success of digital marketing campaigns often hinges on a critical factor: email deliverability. This measures how easily emails reach subscribers’ inboxes – without being flagged as spam or filtered into the promotions tab or junk folder.
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Email marketing is one the best tools available for growing your customer base, so it makes sense that many businesses focus on creating highly engaging content for their subscribers.
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By now, most marketers have heard about the AI tools flooding the market. While it has a reputation for creating generic content, it is perfect for helping businesses brainstorm, especially when you need variations on a theme, such as a group of related blog post ideas or subject lines for a seasonal email campaign.
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Donnington Valley Golf Course is widely regarded as a hidden gem. An 18 hole course set in beautiful rolling countryside with a challenging 6296 yards, 18 hole, par 71 from the back tees.
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We are encouraging the industry to help tackle hunger in their local communities by collecting items that food banks urgently require and donate to their local food bank. Anything you can donate will be very much appreciated.
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Almost everyone hangs out in their inboxes – often several times a day – which is why a well-executed email marketing strategy can snowball your business to success.
Other than producing excellent content that captures your audience’s minds and hearts (or at least gives them something useful), sending it to your subscribers at a specific time is often cited as a sure-fire way to get more eyeballs on your emails.
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Content marketing isn’t a static game; to keep bringing in leads, making sales and profiting from your campaigns, it’s important to move with the times. Of course, not every strategy will suit your audience or business, and there’s no need to change something if it’s working, but it can’t hurt to keep your finger on the pulse.
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You’ve spent hours, days, and perhaps weeks crafting a marketing campaign that speaks to your core audience and generates a solid ROI. After beavering away, it would be a shame – and unnecessary – to stuff it in the metaphorical drawer and leave it to gather dust in favour of something new, but not measurably better.
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Deep-dive into a few hours of research, and you’ll come to the surface swimming in tactics that seemingly glint like treasure on the seabed. But once you reach the shore, what are you actually meant to do with it all?
A well-planned strategy is like a blueprint that allows you to build something that can withstand the sands of time and change.
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