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Please join our Winter Warmth campaign by collecting up and donating winter clothes like coats, jumpers and personal hygiene products to local charities to help at a time when many rough sleepers are starting to feel the effects of winter. Every year there is always a shortage of warm clothing for those experiencing homelessness.
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30 Days to Christmas – is your business ready?
According to a recent forecast by Statista, UK retail sales during the 2023 Christmas period could amount to £84.9 billion. The data also revealed that over 50% of us will start shopping for the festive season before December begins.
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A/B testing – and how to make the most of it
In the fast-paced world of digital marketing and optimisation, data-driven decision-making is paramount. One of the most effective tools at a business’s disposal is A/B or split-testing – a controlled experiment that compares two versions of a webpage or other elements, A and B, to determine which one performs better.
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Top 10 Marketing Tips for 2024
At this time of year, many businesses will be assessing how well their marketing strategy has worked over the last 12 months. And with 2024 fast approaching, now is the perfect time to update your approach to hit the ground running.
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Unlocking the Power of Email Marketing
Types of Email Campaigns for Businesses
Email marketing is a fantastic tool for businesses hoping to engage their audience, drive conversions, and build lasting customer relationships. But how can companies make the most of it? Let’s find out.
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How to make your own Christmas gin
Making Christmas gin can be a fun and festive project, and November is my favourite time to start making. You can infuse your gin with a variety of flavours to give it a festive twist.
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Crafting the perfect Christmas wreath
Creating the perfect Christmas wreath for your front door can be a fun and festive DIY project. Here's a step-by-step guide to help you make a beautiful Christmas wreath.
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Back in October, Google and Yahoo laid out plans to enforce tighter industry practices, which come into force this February.
The updated requirements target bulk senders – anyone operating an email mailing list that sends over 5,000 emails to Gmail addresses a day – to make it harder for spammers and fraudsters to break through.
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The success of digital marketing campaigns often hinges on a critical factor: email deliverability. This measures how easily emails reach subscribers’ inboxes – without being flagged as spam or filtered into the promotions tab or junk folder.
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Email marketing is one the best tools available for growing your customer base, so it makes sense that many businesses focus on creating highly engaging content for their subscribers.
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By now, most marketers have heard about the AI tools flooding the market. While it has a reputation for creating generic content, it is perfect for helping businesses brainstorm, especially when you need variations on a theme, such as a group of related blog post ideas or subject lines for a seasonal email campaign.
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Although marketing trends and strategies constantly evolve, one tried-and-true method has stood the test of time – email marketing. But its true power lies in its slow and steady nature. Why? Because it takes time to give potential customers reasons to feel confident parting with their money, especially in our post-inflation economy.
In this article, we’ll explore why businesses should prioritise a consistent approach to achieve long-term growth and engagement that leads to a great ROI.
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General | Special Offers | Local Interest
Inflation. Artificial Intelligence. Shifting consumer habits. Every year brings new challenges to marketers vying for a slice of the profit pie. What has worked in the past may not in the future, so being able to adapt can ensure a business’s survival.
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Marketing and metrics go hand-in-hand because high-quality data promotes effective decision-making – crucial when handling a large budget.
But while many marketers know the number of subscribers on their company’s mailing list or other key metrics such as open rates and ad impressions, how many can confidently reel off figures regarding their audience’s attention span?
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Donnington Valley Golf Course is widely regarded as a hidden gem. An 18 hole course set in beautiful rolling countryside with a challenging 6296 yards, 18 hole, par 71 from the back tees.
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We are encouraging the industry to help tackle hunger in their local communities by collecting items that food banks urgently require and donate to their local food bank. Anything you can donate will be very much appreciated.
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While no one can predict the future, if you pay attention, you see specific patterns emerging in society – the same is true of social media. Staying on top of developing trends allows marketers to capitalise on them, but what should you be tracking in 2024? Let’s find out.
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