When talking about the infamous Search Engine Optimisation (SEO), keywords will forever and always remain crucial. They are the foundation for boosting your content and creating an address for potential customers.
What are keywords?
SEO keywords are single-use words or phrases placed in content to increase the search traffic to your website. Should someone Google a question or phrase that aligns with your content or potentially matches exactly what you've said, your website's content should appear high in the rankings, thereby increasing the likelihood of a click. By simply answering someone’s question or phrase, you have opened the door to new clientele and increased your brand awareness.
SEO keywords create the link between your content and a new audience.
The importance of utilising keywords for SEO
Keywords are essential for SEO; they give clues and lead to who people are and what they want, allowing us to better meet the audience's needs. They provide us with a clear ‘bullseye’ to aim your content at. They provide you with clues for successful content and how to improve your visibility and engagement.
How to use SEO keywords
Google ranking works by analysing websites to see how customers interact with them once they’re there. So, if your keyword implementation isn’t part of a larger strategy for delivering good-quality content, it will ultimately fall flat. You need engaging, creative, compelling, but useful content to boost your website's engagement.
Allow Google to understand what your website offers, so relevant traffic can be delivered to your site. Track your keywords and understand what draws your audience to your website.
Don't overdo it; instead, allow your content to remain natural, useful, and relevant.
Three practices to implement to boost your SEO keyword efforts
- Use a keyword tool to find the most popular keywords within your industry, incorporating similar, less competitive keywords to boost your traffic. This can also allow you to track keywords and see their success rates within your content.
- Use more specific, longer key phrases to attract leads. You could also add location to your long-tail keywords to increase audience traffic.
- Look at related queries and trends to see what is gaining attention. This will help you time your content and try to build the maximum number of visitors before your competitors notice the trend.
If you are not using keywords to attract traffic to your website, then you are doing it all wrong. Research a few and study the trends in your sector to increase brand awareness. Keywords bring results, so use them wisely.
What can BriefYourMarket do for your business?
With the support of BriefYourMarket, we can make marketing for your business effortless. We constantly track your ROI and the effects of your SEO keywords. Allow us to save you time and money, as we identify wanted and needed content by your desired audience and boost your overall customer engagement.
Curious about your SEO keywords? Contact us today for more information
