By keeping up with the latest trends in the marketing industry, you can give your business a competitive advantage. Keep your brand relevant by adopting trends before they become 'so last year’.
We have compiled the top five trends in the 2024 marketing sector.
What are marketing trends, and why are they important?
Trends are a certain direction of change that becomes popular, noticeable, and obviously viral. Brands should utilise these new trends for effective, successful marketing to keep their target audience engaged.
As much as any business would love to start a marketing trend, it can become nearly impossible. And even if you did, the chances of your business gaining credit for the trend are slim to none.
By identifying the current rising trends and adopting them early on, you can position yourself ahead of your competitors, increasing your engagement. These trends could potentially alter the way your business approaches its marketing strategy.
Trend 1
Creating short-form video content
With TikTok and Instagram Reels growing in popularity, short-form content is necessary to stay relevant in the public eye. People's attention and patience have grown shorter over the years, so by utilising short-form video content, you can capture the audience’s interest.
Short-form video content is easier to digest and can provide answers for the target audience quicker. A study was conducted by Wista to identify the average engagement rate for videos. For videos under 60 seconds, the engagement rate was 50%, but for videos longer than 60 minutes, the average engagement rate was as low as 16%.*
Trend 2
Utilising AI as a tool
Artificial Intelligence is becoming a useful tool in marketing. It’s helping people complete their day-to-day tasks at a higher standard and speed. AI can assist with creating content, analysing certain data, and identifying growing trends so you don’t miss out.
AI should only be used as an assistant to your work and content, as there is a huge reduction in human insight. If used correctly, Artificial Intelligence can help drive results and allow you to target your desired audience more effectively.
Trend 3
Producing user-generated content
With nearly everybody online engaging in videos daily, a lot of brand-specific content is published by social media users. There are two different forms of user-generated content: organic or paid.
Organic user-generated content is made by users on their own accord, as they genuinely love your products or services. This produces the most authentic and trustworthy style of marketing. Paid user-generated content is where an influential individual will promote the product or service through content ‘influencing’ purchases for a specific cost.
Trend 4
Content collaboration - creator marketing
Creating brand-specific collaborations for marketing purposes allows you to significantly increase your audience. Content collaboration is when two or more businesses or people come together and produce content for their audiences together.
Online creators act as new shopping centres, promoting products or services for consumers. A portion of your marketing budget should, without a doubt, be allocated towards creator marketing. They have the power to drive sales with one simple, short-form video.
Instead of focusing on high-profile influencers and celebrities, utilise the micro-creators, as they can produce high-quality content with a large scale of engagement at a lower cost.
Trend 5
Quality over quantity
Producing high-quality content makes your brand stand out and keeps your audience engaged. Posting high-quality content can increase the size of your audience, as engagement is always higher, leading to an increase in sales. Don’t push your business through your content, as it lacks authenticity in the audience’s eyes.
They will place trust in your business's marketing content if you create visually appealing content with relatability and humour, maintain a consistent and relevant tone of voice, and create a face for your brand that your audience can trust.
Always stay ahead of the trends
Staying informed about marketing trends will help you decide your online marketing strategy, which will determine the style of your videos. This will allow your business to stay relevant and relatable to your audience. By following the data to see what type of content has high engagement and when people stop watching, you can continue to tweak your marketing approach until you find a happy medium for your business.
How can BriefYourMarket support your business?
With the support of BriefYourMarket, we can make marketing for your business effortless. With an all-in-one, easy-to-use platform, we simplify marketing and constantly track your ROI. Allow us to save you time and money, as we identify wanted and needed content by your desired audience and boost your overall customer engagement.
Contact BriefYourMarket today for support with your business’s marketing efforts.
Wista*
