After all, when a company or individual needs a professional like you, they’ll often search through user profiles until they find someone who catches their eye. Likewise, if you’re churning out amazing posts that encourage potential clients to click through to your profile, which fails to keep their attention, that could result in fewer enquiries and sales.
So, how can you craft the perfect LinkedIn profile? Check out the common problem areas below and learn how to fix them:
Cover Photo & Headline
So, you’ve selected a professional and clear profile picture – great. But don’t forget that big empty space for your cover photo above it.
It’s the perfect opportunity to add an image featuring social proof, such as testimonials, ratings, and any impressive results you’ve helped your clients achieve. You can also ask a compelling question to encourage scrolling.
Likewise, your headline is a great place to attract attention, not by talking about yourself, but what you can do for the client. For example, instead of listing a job role, such as ‘estate agent’, communicate the results you can offer: ‘My bespoke estate agency will sell your home faster than 95% of our competitors in the South East.’
Profile Content
The Featured box is often where people link to relevant articles or content, which can help build some authority. However, it’s also the ideal place to link to offers on your products and services and encourage mailing list sign-ups and consultations.
Below the Featured box, the About section is your chance to really shine. But instead of talking mainly about yourself and your career, focus on ‘you’ sentences that zone in on your audience’s main pain points, amplifying the problem they face before promising the solution. Round things off with a strong call-to-action to boost conversions.
Education & Experience
The tail end of your LinkedIn profile allows you to showcase your education level, such as relevant degrees and qualifications, and your work experience. Once again, this section should be tailored to the reader. How does the knowledge you’ve gained help them solve their current pressing problem? Try to convey your message in an engaging storytelling manner rather than listing bullet points or writing long, dry paragraphs.
Testimonials can further boost your creditability, so don’t be afraid to use LinkedIn’s recommendations feature to collect reviews from past clients to bulk out your profile.
Once you have implemented all these tips, your LinkedIn profile will start working on your behalf. Continue networking and producing good content, and soon, your business will garner more interest and attention. Good luck!
