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Hashtags organise social media posts into easily identifiable topics. You can think of them as a modern-day index that helps users locate information they’re interested in.

By taking advantage of the network of popular hashtags floating around online, you can create a shortcut to expand your following and tap into new audiences.

That doesn’t mean you should add a string of tags to your posts just because they widen your reach. They need to relate directly to your content; otherwise, they’ll come across more spammy than engaging. Instagram recommends a maximum of five per post.

So, where should you begin? Here are the #s insurance and property agents should consider implementing into their Instagram, Twitter, Facebook, and TikTok campaigns.

Top 10 Insurance Hashtags 

1. #insurance
2. #lifeinsurance
3. #insuranceagent
4. #insurancebroker
5. #healthinsurance
6. #business
7. #investment
8. #carinsurance
9. #covid
10. #homeinsurance 

Top 10 Property Hashtags 

1. #properties
2. #realestate
3. #property
4. #realtor
5. #forsale
6. #investment
7. #realestateagent
8. #househunting
9. #home
10. #newhome

Testing specific hashtags in different combinations and groups is the most effective way to learn the formula that appeals to your unique audience. With that in mind, #getstarted!