It’s 2023, which means a large proportion of your customer base hangs out on social media. But randomly throwing up posts is risky; timing is key if your marketing strategy is to have maximum impact.
With this in mind, let’s examine when you should post to get the greatest return. Across the different platforms, audiences are most engaged between 12pm-3pm and 6pm-9pm, with Friday coming up trumps compared to the rest of the week. This is according to a recent survey of over 1000 marketers conducted CRM platform, Hubspot.
Of course, each social media hub has its quirks. This is what the survey found out about these seven top platforms:
- Facebook
The world’s largest social networking site, Facebook follows the mid-afternoon and evening rule above. While Friday and Saturday perform well, avoid posting on Sundays, before 9am and after 9pm.
- Instagram
You’re good to post on this platform from 12pm-9pm. Saturday is a friend to Insta-marketers, but Monday isn’t. Again, schedule your posts to avoid the morning altogether.
- Twitter
Despite what its name suggests, Twitter users aren’t early birds, so don’t post until 9am. However, they are up and engaged from 9am-12pm and the early afternoon specifically, with late afternoon coming in third place performance-wise. Fridays and Wednesdays are also generally a safe bet.
- LinkedIn
The professionals that use this business networking site are more focused during the week, switching off at weekends. For that reason, stick to Mondays, Wednesdays, and Tuesdays (the top three days) and post during the hours of a typical 9-5 day.
- Pinterest
Interestingly, Pinterest posts work better in the late afternoon and early evening (3pm-6pm and 6pm-9pm). Friday is usually a good day – but lay off on Sunday.
- YouTube
Marketers recommend posting on Fridays and Saturdays between 6pm and 9pm, with late afternoon the second-best part of the day. Just ensure you focus your efforts after midday, and forget about Tuesdays.
- TikTok
TikTok follows the same pattern as YouTube, with engagement improving from midday and reaching a peak in the early evening. Monday and Tuesday are pretty poor performers, with Friday again proving popular.
With each business and audience being unique, the most effective way to find the right strategy for you is by relentless testing, using the guidelines above as a starting point.
Happy posting!
