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Should you use emojis in email and social media marketing?

Emojis are the cartoon-like faces and symbols that stare at us from almost every screen. Used to cut through the monotone and ambiguity that online communication often brings with it, they add a colourful pop of meaning or emotion wherever they appear.


Beyond this, emojis make a company sound like a real person, helping audiences to connect with the message, product, or service on offer. Effectively, they can reflect the mindset of your potential customer, creating a bond of trust that can lead to sales.


So, it’s unsurprising that emojis can make a measurable difference to your bottom line. Digital marketing company WordStream claims that using emojis on Twitter can boost interest by 25% while incorporating them into Facebook posts increases interactions by 57%.


But what is the best way to use emojis in your marketing – and is it always a good idea? Firstly, let’s focus on the when and how. As long as it’s appropriate for your tone and audience, you can use emojis to:




Of course, you can use emojis in many other ways, but before you dip your toe into this alternative language, there are a few pitfalls to avoid. For example, while emojis can help subject lines stand out, they may display differently depending on your subscribers’ email provider, so ensure the meaning is clear without them.


In addition, you should always research emojis' different connotations beforehand, as some might have a hidden meaning that could offend. Overdoing it can also alienate rather than engage, so remember, less is usually more.


To decide where to draw the line, find out where your audience hangs out online and examine what types of emojis they gravitate towards – and which social media posts they interact with most. You can also split-test your email and social media campaigns to discover the emojis your subscribers really love.


Used intelligently, emojis can improve engagement with almost any marketing strategy.


So, what are you waiting for?


If you need any further marketing advice or guidance please speak to your Customer Success Manager today.