Email marketing is one the best tools available for growing your customer base, so it makes sense that many businesses focus on creating highly engaging content for their subscribers.
But that doesn’t mean your social media strategy should suffer – after all, your target audience is probably spending a fair amount of time hanging around online somewhere, so why not use the various platforms to supercharge your growth?
Luckily, there are various ways to join your email and social campaigns together, saving time and ensuring consistency from every angle. Curious? Let’s explore some tips to ensure seamless integration with Instagram, Facebook and X (previously Twitter).
Instagram
According to marketing automation and email marketing platform Mailchimp, more Instagram users follow at least one business than celebrities. With such a large audience at your fingertips, why not showcase your brand’s best deals, sales, and products by repurposing some of the pitch-perfect imagery you already included in your emails?
As Instagram is primarily a visual platform, ensure you pick only the best-quality images and videos that highlight your products and the lifestyle they promote. Your pictures should be between 320 and 1080 pixels wide for best results. Neutral backgrounds and captions (often hashtags) that relate to your photo or video will also help your content stand out and be found by new followers.
Facebook
Renowned for its vast database of users, Facebook is a great place to advertise your business and attract attention, whether you’re sharing regular updates with page followers or running ads that encourage mailing list sign-ups. Once again, you can reuse copy and design elements from your email campaigns to save time if they reflect your followers’ interests and goals.
Other tips include encouraging users to create content for you (for example, by sharing video reviews of your products) and adding a personal touch by including real people in your posts or running live sessions for your followers.
If you intend to share your emails directly to the platform, choose images that are 1200 x 628 pixels to ensure they’re readable. And don’t forget to pay attention to your captions and call-to-actions!
X (Twitter)
X – previously known as Twitter – is the perfect platform for joining ongoing conversations or starting your own. Including bold and colourful imagery in your posts to explain your product/service at a glance, along with a caption and trending/related hashtags that sit within the character limit, will allow your brand to stand out. Keep your tone relaxed and conversational so you don’t come across as too business-y and put people off from sharing your content.
Finally, did you know that your email platform may come with social media integration, allowing you to design posts within their email builder that you can share directly with your followers once you’ve linked your accounts?
Once you have set up a system that works for you, synchronising your email and social content should boost your impact without over-complicating your schedule.
