Press releases are a vital part of brand exposure and driving sales. It’s key to getting it right the first time. If you’re looking to drive your sales and boost your website traffic, achieving a successful press release can make this happen.
When preparing for a press release, it's not just about writing and producing it, but also ensuring that it reaches the intended audience.
In this article, we are going to identify how you can gain the maximum success from a press release for your business.
What is a press release?
A press release is a written, official statement prepared and delivered by a press release outlet for a business. The information that gets released is used to increase the business’s awareness and deliver specific information about a newsworthy announcement or event.
Why is a press release important?
This increases media coverage and broadens your business's reach. A press release can be a great part of a digital marketing strategy when it comes to boosting your public relations efforts in a fast and direct way.
Where to populate your press release
When producing a press release, it is vital that you ensure it is released to the world through the best outlet. Depending on which target audience you are trying to reach and what type of product or service you are advertising, it is crucial to get this right the first time.
Local newspapers
The whole idea of a press release is to get as many viewers as possible, and achieving this through the local press is a great way to increase local engagement. The target audience for these is usually the older generation, as well as a wider variety of industry-related people.
Industry-specific publications
By choosing an industry-specific publication, this allows you to place your business right in the centre of your target audience, ensuring you get the views you desire. For example, as an estate agent, you could discover a lifestyle or property magazine for a press release.
Industry-specific individuals
A really great way to have a press release is by discovering an industry-specific journalist that potential customers trust and have built a relationship with. This will increase your chances of success as you hit closest to your desired target. These types of journalists are usually great at achieving exactly what people want to read and creating more engaging content.
Press release distribution websites and services
These are perfect for reaching large audiences with limited time. These sites and services act as a database for freelance writers and journalists to find stories and information to use. These are a great benefit as they have plentiful experience and contacts for the best publication, but they can come at a higher expense.
The timeline for pitching a successful press release
When pitching your press release, you need to make sure you do this in the best possible way, as journalists and publications receive hundreds of press releases to work with, so it's key to make yours stand out.
- Write an irresistible subject line and stand out
- Get straight to the point
- Don’t send attachments
- Structure your press release correctly
- Send it at the right time
- Follow it up
By adhering to these crucial guidelines, you can guarantee the press release you seek, positioning your company as an interesting enterprise. Identify your target audience and pounce quickly to make sure you hit the market at the right time.
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