With artificial intelligence becoming the ‘new thing', it’s crucial we use it to our best ability and take advantage of its capabilities. Artificial intelligence is now an integral driver of success within businesses. In 2023, the Marketing AI Institute revealed that 98% of marketers use AI in some way, shape, or form, and 29% say it is already infused into their day-to-day routine.* These numbers alone demonstrate the impact AI is having in the marketing industry.
Have you ever used artificial intelligence in marketing to help your business?
What is AI?
Artificial intelligence (AI) is a branch of technology that can stimulate and create artificial human intelligence. When used wisely, AI can benefit you and your business enormously. It is an efficient data processor that can automatically produce content and target marketing strategies.
What are the benefits of AI?
Artificial intelligence has many benefits if used wisely and efficiently, especially in marketing.
Producing an efficient marketing plan
Intelligence is capable of processing all your data, creating an efficient strategy and plan, and ultimately producing an effective marketing model for your business. This allows you to maximise the most out of your business's marketing, increasing overall website traffic and sales.
Analysing customer data
AI can be used as simply as taking your customers data and being capable of predicting their journey, behaviour, and preferences. This can increase your business's efficiency by allowing you to produce customer-targeted content, leading to a higher ROI (return on investment).
Creating content faster
Using AI allows you to produce content faster and more efficiently. AI can assist in completing tasks such as writing product descriptions and websites, which would have taken days, in just a few seconds.
Improving the customer experience
Chatbots are a great example of using AI to improve a customer’s experience. This is an AI tool put in place on a website to allow customers access to help 24/7. AI can also recognise certain behaviours in customers and only advertise products they have taken an interest in, increasing potential sales.
How can you use AI for content creation?
Using AI efficiently and correctly is a crucial tool. It can support you with writing and research, creating a shortcut to the long-winded process, but it is vital to double-check facts and proofread, creating personalised content tailored for your business.
How does AI play a role in marketing?
Artificial intelligence is playing a large role in marketing. It creates a quicker route to understanding your customers' needs and who your target customers are, all while staying up to date with ever-changing trends. Using AI allows your business to stay relevant with endless ideas for the present and future, ensuring you maximise your ROI through marketing.
Use artificial intelligence to your advantage, don’t fall behind.
Do you want to join the revolution of AI? Get in touch for more information
Marketing AI Institute*
