Are you working with a tight budget for advertising? Well, when it comes to pay-per-click (PPC) advertising, businesses find it challenging to maximise results on a minor budget. In this article, we are going to discuss certain tips on how you can optimise your entire PPC advertising budget, big or small.
What is PPC advertising?
PPC, or pay-per-click, is a type of digital advertising where advertisers pay a fee each time their ad receives a click. This type of digital marketing involves paying for targeted visits to your landing page. When PPC advertising succeeds, it is worth the cost, as the fee is minor compared to the potential sale or lead.
PPC advertising comes in all different formats, made up of text, images, videos, or a combination. They can be found primarily on social media and the internet.
How much should a business spend on PPC advertising?
You must balance your business’s PPC budget with the cost, volume, and competition of keyword searches in your industry. You will also need to implement a well-balanced PPC strategy with display and video formats to engage consumers.
Determine your daily budget and how many campaigns you plan to run simultaneously, as you will split the daily budget between the campaigns. Google ads may exceed the daily budget once in a while to maximise the results; however, the monthly budget should not be exceeded.
So, how can you optimise your PPC advertising budget?
Set realistic expectations and prioritise goals
When you are dealing with a limited budget, it’s crucial to manage expectations so you can maintain focus on maximising the most out of PPC advertising. It's important to outline your main goals and what you expect to achieve. These goals could be as small as just increasing brand awareness or measuring the increase in sales.
Location targeting
To maximise a limited budget, you should ideally focus on certain target locations where your desired audience is. Choosing fewer geographical locations will result in less online traffic but less competition, so set a plan for which locations you are going to choose and avoid choosing locations that will deliver irrelevant clicks.
Ad scheduling
By scheduling your PPC ads, you can manage your budget a lot more efficiently by only running ads on certain days and certain hours of those days. This also helps you target specific audiences who will be online. If you are a customer-focused business, placing these ads out when you are open is best, as you can push the sales and leads more.
Set negative keywords
A well-organised negative keyword list is a golden tactic for a limited budget. The idea of a negative keyword list is to prevent unnecessary clicks that aren’t a good match for your business because every time your ad receives one click, you will be charged a fee. Generate the negative keywords by proactively thinking about how your ad may get triggered and then applying it to the campaign.
Manage competitive keywords
Competitive keywords can get expensive and put a real dent in your budget. You can manage the keywords you use and discover organic keywords to use that lead to your website. Write more relevant ad copy instead of using high-cost keywords to improve your overall quality of advertising.
Always remember, every click counts
A limited PPC budget should not be a setback; it’s all about having a strategic campaign management and identifying your end goals. Every click counts when it comes to PPC advertising, and with the correct approach, every click should translate into a meaningful return on investment.
How can Google local SEO help with your PPC advertising?
At Starberry, our role will be to consistently generate leads via high-intent searches on Google. We conduct a thorough, in-depth analysis with keyword research, ensuring that your ads will reach the right audience to produce efficient PPC (pay-per-click). Allow us to support your business by creating compelling ad copy that grabs attention and maximises ROI, all while we monitor and adjust to match your business and audience needs.
Get in touch today and lets maximise your pay-to-click budget
