If you’re actively marketing your business, you’ll know that targeting relevant keywords for your audience will help search engines find your content.
However, including related keywords that fall under the scope of your primary keyword will allow search engines to understand the wider context of your website pages and blog posts, meaning you’ll show up more frequently.
But how do you pick the right ones?
Let’s take a look.
Firstly, you’ll need to brainstorm keywords that apply to your ideal customers or clients. Which topics are they interested in?
Next, begin the hunt for related targets by using nifty tools like the Keyword Magic Tool by Semrush. It will show you a list of associated terms and metrics, filtering results depending on how closely it’s related to your initial search term. It’ll even suggest ways to place your keywords into questions people regularly ask.
You can also use Semrush to see which keywords your competitors are using – just copy and paste the URL of the top-ranking businesses in your niche into the tool and select ‘Exact URL’, clicking the Positions tab.
When using related keywords in your content, try using the SEO Content Template to analyse your competitors’ tactics and find recommendations related to your primary keyword.
Alternatively, paste already written content into the SEO Writing Assistant to see which keywords you could include to improve your results.
Google is also your best friend for finding good keywords. For example, typing your topic into the search engine will bring up autocomplete suggestions based on frequent searches. At the bottom of the page, you’ll also see related searches that could prove fruitful for ideas.
Google Search Console (GSC) is another way to learn which search terms your webpages currently rank for. This free tool allows you to analyse each page of your website based on its URL – under the Average Position box, you’ll see a list of keywords customers used to find your site. You can integrate any that don’t already appear in your copy to further boost your rankings.
Of course, GSC can help you understand your site’s overall performance, too, which is useful for tracking the success of your content.
Clustering topics together via a series of interlinked pages on your site can improve your results, along with robust SEO practises such as including your primary keyword in your title, headings, subheadings and throughout the main text – in a natural way. Semrush’s On Page SEO Checker tool can help with this.
Ready to up your keyword game? These easy-to-follow guides will help you get started:
Keyword Magic Tool
SEO Writing Assistant
On Page SEO Checker
Google Search Console
