Whatever industry you’re in, getting your marketing strategy right can be the difference between beating the competition or sinking to the bottom of the pile.
Today, we’re looking at five easy-to-implement marketing tips that can help any business up their game. Read on to learn more.
- Create & review a content marketing plan.
It’s hard to know where you’re heading if you haven’t clearly defined your goals or starting point. A simple content marketing plan that your team can access will ensure everyone stays on the same page.
Conducting regular reviews on how well the plan has been executed and whether you’re hitting your targets will clarify the next steps to take to reach your idea of success.
- Choose your audience wisely.
Of course, every company wants to attract as many potential customers or clients as possible. But a one-size-fits-all approach rarely works when it comes to marketing.
To sell effectively, you’ll need a strong understanding of the type of people interested in your offering and why they need you. Focusing on specific characteristics can narrow your marketing efforts to reduce costs and boost return on investment.
- Put your customers first.
Once you have a firm idea of your target audience, keeping tabs on precisely what they need is vital. How they engage with your content can give you some clues.
For example, are they interacting with specific posts more than others? Are certain email campaigns generating higher click-through rates? Follow the data to ensure you keep scratching the right itch, and your customers will reward you with their loyalty.
- Be intentional about content.
Creating good content isn’t about chucking everything at the wall to see what sticks. Instead, focus on how each piece of content will serve your overall goals and whether it’s relevant to your audience’s needs – what will it give them that they don’t already have?
Although regularly generating new content keeps your brand fresh and exciting, you should also update older material whenever necessary to keep your SEO performance strong.
- Distribute the right way.
So, you’ve found your niche and generated some tip-top content to keep your audience happy. But just like a good joke, the delivery can make or break the punchline.
That is to say, you should select appropriate distribution channels for your content. For example, while TikTok and Instagram are great places to engage younger consumers, other demographics will respond better to email campaigns or print media, such as magazines and brochures.
Again, we come back to really understanding your audience. Don’t expect them to come to you until they’re hooked – go where they are to capture their attention.
Perhaps your business already employs some or all of these strategies – if so, keep up the great work. Or maybe you’ve identified areas of growth.
Either way, you can always refine your marketing approach further by closely studying the data, analysing everything from open rates to subscribers and sales.
Over time, we can all get better at defining our audience, adapting to their needs, and offering the best products or services possible. Now, it's time to dust off that content marketing plan…
