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How to use emojis effectively in social media posts

Emojis have become a powerful and easy way to support text-based content across many platforms, from private messaging to emails and social media adverts.

They can help your audience understand the context behind your message, break up blocks of text, improve flow, and prevent misunderstandings based on mistaking tone. After all, our brains weren’t wired to communicate behind screens; we rely on subtle facial cues and body language just as much as speech in our real-life encounters. 

Although emojis are a fantastic tool, they can do more harm than good if misused. In particular, businesses can risk alienating their customer base if they get it wrong. Here are a few reasons to implement emojis into your social media strategy – the right way. Use them:

  • For readability by including relevant symbols instead of bullet points in lists, replacing actual words with obvious emojis, and emphasising key information, such as headings or T&Cs. 
  • For CTAs by choosing emojis that signify a specific action, such as a telephone for ‘call us’ or a calendar for booking an appointment. 
  • To get found via Instagram and TikTok search results by using emojis in captions, bios, and hashtags.
  • In your bio to instantly clarify what your business is all about – find ones relevant to you by searching Emojipedia
  • To set the tone with facial emojis to prevent misunderstandings caused by lack of context or social cues. 
  • To share achievements with your followers – think of raised hands, party face, trophy and medal emojis. 
  • To create a narrative by asking followers to describe an experience or feeling or sharing a message with just emojis to interact with or translate for a reward. 
  • To take advantage of trends started by seasons, world events, celebrity usage or newly released emojis to stay relevant to your niche.

Now you know the best ways to use emojis, why not start including them in your current campaigns? Just make sure you select ones that suit your brand’s tone and will appeal to your target audience, using customer profiles and responses to gauge which type of emojis to rely on.


If you need further help and or guidance please speak to your Customer Success Manager or Marketing Manager who will be able to help suggest what to use.