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Ten easy ways to increase response rates for your online survey

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Online surveys are a valuable part of your research on your product(s) and customers. Often used as a way to gather quantitative data, online surveys provide the means to gather participant demographics, opinions and ideas. More...

Online Survey Tool: Receive an average response rate of over 30%

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Professional surveys give valuable feedback on the products and services you offer your customers. That’s why BriefYourMarket.com can offer a flexible and user-friendly e-marketing survey tool. More...

Take our 3 minute survey and be entered into our £500 Direct Mail Voucher Prize Draw!

Please take a moment out of your day to complete this survey by BriefYourMarket.com. Your feedback is important to us and will help us to better understand your marketing needs even better than we already do.
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Some of the new businesses that have joined us last month

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More and more businesses are seeing the benefits of BriefYourMarket.com - 'intelligent' newsletters and emails, Direct Mail, Postal, SMS... More...

Marketing Tip of the Month: Don’t Take No For An Answer

Maximise E-Marketing | News for Africa | News for Europe | News for Rest of World

Continue to “talk” to your prospects even after they say no. Often a “no” is really a “not now.” Prospects sometimes say “no” just because the timing is wrong. More...

How to word your SMS messages to get results

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SMS Marketing is undeniably one of the best ways to attract the attention of your customers and get news and promotions in front of them – fast. SMS Marketing messages have a fantastic open rate – over 97%, according to a recent report.

One of the reasons companies may not be making the most of the hugely effective medium... More...

SMS messaging service: Receive open rates of 97% with text messaging

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SMS messages are the most instant way of communicating important information to your customers, in an extremely cost effective way. More...

Some of the new businesses that have joined us last month

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More and more businesses are seeing the benefits of BriefYourMarket.com - be it our 'intelligent' newsletters and emails, Direct Mail, Postal, SMS... More...

Marketing Tip of the Month: Full Circle Strategy Improves Profit

Maximise E-Marketing | News for Africa | News for Europe | News for Rest of World

The basic principle is that best prospects will always closely resemble your best customers. The best place to start is to analyse your customer base and determine key traits held in common by your top customers. More...

Email triggers can vastly improve your revenue

Maximise E-Marketing | News for Africa | News for Europe | News for Rest of World

These messages can take various forms; whether it is a series of welcome emails, a reminder to repurchase a needed product, a message to let your customers know that you miss them or haven’t seem them lately, or even a clever reminder that their birthday is approaching. More...

Product: Event-based messaging - Send messages triggered by key dates and events

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Event-based messages are a powerful way to market to your customers automatically. More...

Some of the new businesses that have joined us last month

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More and more businesses are seeing the benefits of BriefYourMarket.com - be it our 'intelligent' newsletters and emails, Direct Mail, Postal, SMS... More...

Email triggers can vastly improve your revenue?

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These messages can take various forms; whether it is a series of welcome emails, a reminder to repurchase a needed product, a message to let your customers know that you miss them or haven’t seem them lately, or even a clever reminder that their wedding anniversary is approaching. More...

Event-based messaging: Send messages triggered by key dates and events

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Event-based messages are a powerful way to market to your customers automatically. More...

5 Things you should be doing to your website to attract more clients

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When is the last time you took a long hard look at exactly how your website helps you attract clients? More...

Some of the new businesses that have joined us last month

News for Africa | News for Europe | News for Rest of World | BriefYourMarket Customer updates

More and more businesses are seeing the benefits of BriefYourMarket.com - be it our 'intelligent' newsletters and emails, Direct Mail, Postal, SMS... More...

Marketing Tip of the Month: Launching A New Campaign

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Here are a few marketing tips to keep in mind when you’re considering launching a new campaign. More...

Email still remains a popular marketing channel despite the exponential growth of social media.

It appears that traditional marketing can be highly effective as social media...
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Product: ‘Intelligent’ Newsletter

E-marketing communication tools: See a return on investment of £188 for every £1 spent when using 'Intelligent' Newsletters and emails. More...

BriefYourMarket.com customer increases web traffic by 7,000%!

Bradleys Estate Agents are a multi office estate agency with offices in Devon, Cornwall and Somerset and... More...

Some of the new businesses that have joined us last month

News for Africa | News for Europe | News for Rest of World | BriefYourMarket Customer updates

More and more businesses are seeing the benefits of BriefYourMarket.com - be it our 'intelligent' newsletters and emails, Direct Mail, Postal, SMS... More...

Marketing Tip of the Month: Following Up On Customers

Our tips are taken from the leading marketeers in the country. Sharing tips and tricks on every form of on and off line communication…
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Event-based messaging: Send messages triggered by key dates and events

Event-based messages are a powerful way to market to your customers automatically.

By planning a series of automated messages you can keep in touch with your subscribers on a regular basis... More...

5 ways to improve your email marketing

Many industry experts devote the occasional post or two predicting how email marketing will develop during the course of a year.

Instead, we’d like to look at what we might do to better exploit or cope with the dynamic nature of the email and online marketing environment, because change isn’t always as predictable as we’d like it to be. More...

How do you build long-term relationships with customers using online media?

Achieving engagement with a customer is not so much about tactics such as Facebook or Twitter, but how these are best leveraged to enable meaningful interaction with the consumer.

Open and maintain conversation, ask questions, listen, build better products and market in a more relevant way – add value to the... More...

New Businesses that have joined us last month

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More and more businesses are seeing the benefits of BriefYourMarket.com - be it our 'intelligent' newsletters and emails, Direct Mail, Postal, SMS Messaging, Triggered Messages and Surveys. Click more to see who have recently joined us and are taking advantage of the full power of BriefYourMarket.com More...

Unique One to One Communication. Now by SMS

The addition of SMS messaging to your BriefYourMarket emarketing platform gives you the ability to send personalised SMS's, it's quick, easy to use and there's no new software to download or purchase.

Take a look to see how easy it is to conduct your marketing orchestra from within BriefYourMarket. More...

A guide to QR codes.

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There's a lot of buzz in the marketing world around QR codes, we look at what they are, how you can use them and what they can do for your business. More...

Smart Mobile Marketing Practice

Creating and delivering effective integrated marketing campaigns is becoming increasingly like conducting an orchestra. With thousands of digital channels opening up, it heralds a move away from models of forced marketing integration towards making different channels operate in harmony with each other. The new addition of SMS to BriefYourMarket is another instrument helping you call the tune. Here's how some market leaders are using mobile marketing to boost sales. More...

Key Social Media Links To BriefYourMarket

News for Africa | News for Europe | News for Rest of World | Adding value to your business

We are here to help you get more return on your investment in BriefYourMarket so follow us on FaceBook and Twitter and learn more about how you can make your marketing look great and perform even better. More...

Which gives the best ROI for marketing – email or social media marketing?

Maximise E-Marketing | News for Africa | News for Europe | News for Rest of World | How BYM adds value

Email’s remarkable return on investment has always been the key defence used by industry voices against suggestions that social media marketing or other channels have relegated email marketing to a dusty corner of the Museum of Internet History.

In particular, the associated tendency to focus entirely on immediate, direct response can cause marketers to More...

Save your email from the trash

Maximise E-Marketing | News for Africa | News for Europe | News for Rest of World | Your Email Reputation

Take a closer look at how engagement influences the decision to opt-out and view the infographic.

Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. More...

New Businesses that have joined us last month

News for Africa | News for Europe | News for Rest of World

More and more businesses are seeing the benefits of BriefYourMarket - be it our 'intelligent' newsletters and emails, Direct Mail, Postal, SMS Messaging, Triggered Messages and Surveys. Click more to see who have recently joined us and are taking advantage of the full power of BriefYourMarket.com More...

5 Ways to Engage Email Non-Responders

We all know that many marketers view opens and clicks as the top two most important email metrics. I won't get into why this can be misleading or even irrelevant to your business goals, but we often consider unengaged subscribers as the ones that have not opened or clicked on a brand's emails for quite some time. More...

Using Triggered Messages to Advance Effectiveness and Efficiency

The production process of sending an email marketing message out is predictable, typically following the same process each time a mailing is put together. While this production process is the norm, fewer marketers embrace triggered or automated messages. More...

Better Usability = Higher Conversions

Maximise E-Marketing | News for Africa | News for Europe | News for Rest of World

It's surprising with all the time invested in design, branding, content, and social, that few website have an ongoing focus on usability. Usability may be the single most important factor in conversions. If your users can't figure out how to find what they're looking for, or if your site frustrates/confuses/annoys them, you're losing conversions. More...

10 Best Practices for SMS Messaging

Maximise E-Marketing | News for Africa | News for Europe | How BYM adds value

Sometimes you need instant communication with customers, which is why BriefYourMarket.com can offer you an easy to use and extremely cost effective SMS marketing tool. Simply create a message of 160 characters or less, specify who should receive it and when it needs to be sent, and we’ll process all of the sending for you – it’s that easy. More...

5 Email Tests to Try

Maximise E-Marketing | News for Africa | News for Europe | News for Rest of World | How BYM adds value

Testing your email campaigns isn't easy. There's a lot that goes on: determining which pieces of the campaign to test, selecting message to test, finding time to execute the test, and analysing results. In fact, according to research, only one in three responding companies (32 percent) carry out regular testing for email marketing; one in four said they infrequently carry out testing, while 13 percent don't test at all. More...

Mobile Marketing Internet Statistics

Maximise E-Marketing | News for Africa | News for Europe | News for Rest of World | How BYM adds value

Mobile is rising in use everyday, with users seeking out information that they can reach quickly and on the go – it's time to develop mobile strategies that provide consumers with what they are looking for – whether this is through advertising, marketing, apps or the mobile website. More...

25 Things Email Marketers Must Avoid in 2012

Maximise E-Marketing | News for Africa | News for Europe | News for Rest of World | How BYM adds value

With January 2012 in the history book, some of us may have already fallen back into bad habits or the email hamster routine that allows for little else other than tactical management of the next email campaign (and there is always, the next email campaign). More...

Timing is Everything: Selecting the Best Time to Send Your Email Message

When is the best time to send your email?

Good question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. More...

11 Deadly Social Media Sins for Brands

News for Africa | News for Europe | News for Rest of World | Your Email Reputation | Frequently Asked Questions

Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage – from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social networks. More...

5 Things you should be doing to your website to attract more clients

Maximise E-Marketing | News for Africa | News for Europe | News for Rest of World | Adding value to your business

When is the last time you took a long hard look at exactly how your website helps you attract clients? Now Christmas is near enough upon us it is the perfect time to implement five tips that will make your website actually bring your new clients. More...

Infographic: Digital Marketing Budget Trends for 2012

Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing. More...

Get a social strategy or lose out on search

Before long, SEO will not be enough to secure high-ranking search results. The amount of approval a brand wins on social media will also be a crucial factor. More...

Making DM relevant

Do you want to know an open secret? Marketers who prefer an all-singing, all-dancing creative would do better to focus on making DM relevant to their target audience, according to an annual study seen by Marketing Week. More...

The Common Hiding Places for Workplace Passwords

News for Africa | News for Europe | News for Rest of World | Frequently Asked Questions

In this day and age there are so many pin numbers, codes and logins to remember. Many people struggle just trying to remember their hotmail password never mind their work ones. But even with this in mind you'd be surprised how easy it is to access data on another persons computer that needs a password. More...

Give It A Klout

News for Africa | News for Europe | News for Rest of World | How BYM adds value | Money Saving Ideas

It’s crystal ball time here at BriefYourMarket towers. Our prediction for 2012 is that we'll see the rising importance of your social media influence measurable by websites like Klout.com. In this article we take a look at how that might shape your marketing activity in the future. More...

Getting The Most From Your Email System.

News for Africa | News for Europe | News for Rest of World | How BYM adds value | Money Saving Ideas

Here's some simple tips to help you get the most from email marketing, some things you can do to maximise open rates and take advantage of the efficiencies that email marketing can provide. More...

The Return On Your Email Marketing Investment

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Can BriefYourMarket help your business? What kind of return on the investment can you expect? In this article, we look at some of the numbers supporting an investment in the Complete Multi-Channel E-Marketing Platform. More...

Improving Your Site's SEO by Building Links

News for Africa | News for Europe | News for Rest of World | How BYM adds value | Money Saving Ideas

Probably the most critical factor determining your website's ranking on Google and other search engines is the number and the quality of links from other sites pointed at it. Here ar a few tips on how to generate them. More...

When is the best time to send Email?

Maximise E-Marketing | News for Africa | News for Europe | News for Rest of World | How BYM adds value

Getting great response, starts with writing great relevant content and including a compelling subject line. But a further consideration is the actual time and day you send the email on. Based on evidence and research that we've conducted ourselves, here's our guide. More...

Are You Leaving Money On The Table?

News for Africa | News for Europe | News for Rest of World | Money Saving Ideas

With even "switched on" organisations having only 70% of their customer's email addresses, and with marketing channels proliferating, its clear that marketers need to engage in multiple channels to ensure that they don't leave money on the table. More...

Get the most from Linkedin

Linkedin was initially viewed as little more than an online CV, useful for the recruitment industry but little else. Nothing could be further from the truth, there is a ton of value for everyone. More...

What they say about BriefYourMarket

News for Africa | News for Europe | News for Rest of World | Your Email Reputation | How BYM adds value

At BriefYourMarket, we firmly believe that we're only as good as the company we keep. So here's just 3 examples giving you a quick insight into what people across a multitude of business sectors are saying about us. More...

Have You Outgrown Your Email Marketing System?

Lots of firms when they first started email marketing opted for a toe in the water - a cheap and cheerful system that fired out indiscriminate e-blasts. As you grow, its worth evaluating the need to adopt a more sophisticated approach. Here's a brief guide to understanding whether its time to graduate to the complete multi-channel e-marketing platform. More...

Introducing Content Engine!

News for Africa | News for Europe | News for Rest of World | How BYM adds value | Money Saving Ideas

Over the last months, we've added lots of great innovations to BriefYourMarket helping you distribute your communications, SMS, Direct Mail and brand new Automated Marketing Functions. Transforming into a complete multi-channel e-marketing platform. This one is a little bit different, it helps you actually prepare the message too! Read on for more... More...

Multi-Channel Marketing Best Practice

News for Africa | News for Europe | News for Rest of World | How BYM adds value | Money Saving Ideas

Today's marketing environment is getting trickier. Channels are proliferating, customers are in charge of where and how they engage, and they expect an intelligent realtime conversation with organisations. Against this tricky backdrop a recent study has shown that the best way of maximising ROI is to adopt a multi-channel marketing approach. More...

QR Codes, Explained.

News for Africa | News for Europe | News for Rest of World

There's a lot of buzz in the marketing world around QR codes, we look at what they are, how you can use them and what they can do for your business. More...

Smart Mobile Marketing

News for Africa | News for Europe | News for Rest of World | How BYM adds value | Money Saving Ideas

Creating and delivering effective integrated marketing campaigns is becoming increasingly like conducting an orchestra. With thousands of digital channels opening up, it heralds a move away from models of forced marketing integration towards making different channels operate in harmony with each other. The new addition of SMS to BriefYourMarket is another instrument helping you call the tune. Here's how some market leaders are using mobile marketing to boost sales. More...

Social Media - Here's How To Do It

Maximise E-Marketing | News for Africa | News for Europe | News for Rest of World | How BYM adds value

There's lots of buzz surrounding Facebook, Twitter and Linkedin for business.

We separate the hype from the reality and piece together an approach to understand the interplay between different channels, leveraging each to make the other stronger, increase customer engagement ultimately boosting sales, loyalty and revenue.

Here's a guide to making it happen. More...

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